Most Recent Posts

Mind. Blown. Prank of the year.  Well, we’re only two days in. Read more

“Are you still having fun?” I had some friends over the other afternoon, and one of them asked me this while I was combing over my history with The Hundreds.  Maybe it was in earnest, or just to m... Read more

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Ligh... Read more

You can look at it one of two ways.  It’s often said that San Francisco – or the Bay Area for that matter – exists in a bubble.  That the trends and culture that thrive here do so in a vacuum, from... Read more

Design, writing, photography, I’ll use anything to tell a story.  The following shots were executed by my Canon 5D Mark III, Sony a7r, or my Samsung Galaxy S5. Of course, my favorite photography co... Read more

For the last couple months, the world has been transfixed not by a TV show or Netflix series, but with a podcast.  With “Serial’s” inaugural season, it fast became the most popular podcast on earth... Read more

I’ll tell you why books are better than TV and the Internet. – You can start and stop a book whenever you want; you don’t even need WiFi. – Books don’t freeze at the most important parts. – Withou... Read more

I’ve been trying to get up to Portland forever, but at the last minute, something always comes up.  I’ve always dreamt of snowboarding Mt. Hood or skating Burnside.  Oregon is also home to Bigfoot ... Read more

First, adidas greenlit a collaboration.  Then, we got access to the legendary Stan Smith.  But not just the run-of-the-mill Stan Smith, but the Stan Smith Vulc under adidas Skateboarding, which is ... Read more

     I was a middle child.  Surprised?  Probably not.      The middle of three boys, in fact.  In a traditional immigrant household, where the first son is lionized and the youngest is showered wi... Read more

A month or so ago, I was invited to speak on a panel amongst other entrepreneurs and community leaders.  I fielded questions about my career and shared wins and losses, but overall spent most of th... Read more

The last we left you, Rosewood looked something like this. That was three months ago.  In that time, we’ve been feverishly renovating The Hundreds Los Angeles – but the truth is that this has been... Read more

Thank you to everyone who supported our Reebok Pump collaborative project this weekend.  It was a dream come true to work on these shoes with our Reebok family, and so we thank them as well.  It al... Read more

Ladies and gentleman, we are proud to debut the new RSWD. Like the first time we did this in 2007, we invite the world inside The Hundreds Los Angeles simultaneously with our customers.  This post ... Read more

I don’t know about you guys, but these days, movie trailers are more sensational and hyped than the films themselves.  I mean, there are actually trailers to tease trailers now (Fast and Furious 7,... Read more

Sometimes the end is just the beginning. The Hundreds Los Angeles returns tomorrow, Black Friday, at 10am. 7909 Rosewood Ave. Read more

This Friday, November 28, 2014, The Hundreds Los Angeles reopens on the corner of Fairfax and Rosewood. To commemorate the new RSWD, we’ll be offering a limited series of T-shirts, fleece, and head... Read more

The real story behind The Hundreds. The Hundreds X Reebok “Coldwater” Pumps available at The Hundreds’ flagship locations – including the reopening of The Hundreds Los Angeles – on Black Friday, N... Read more

It’s always inspiring to check in with Kenny Scharf at his Los Angeles studio.  The fabled artist splits time between the coasts, but when he’s in town, you can usually find him tinkering away back... Read more

In 1989, the Reebok Pump entered the fray of a booming marketplace and culture surrounding athletics sneakers.  Ignited by Nike Air and Jordan, solidified by Foot Locker and the shopping-mall footw... Read more